The UK’s chief competition regulator has given approval granted for Microsoft’s takeover of Activision Blizzard, a significant move in the gaming industry. Following the sanction, which arrived subsequent to Microsoft introduced crucial modifications to address potential implications on the rapidly evolving cloud gaming market.
The UK’s Competition and Markets Authority (CMA) acknowledged Microsoft’s streaming compromises as a pivotal moment in the agreement. Activision Blizzard’s decision to transferring its streaming privileges to Ubisoft Entertainment, coupled with Microsoft’s enforceable safeguards, played a key role in assuaging the regulator’s apprehensions.
The CMA’s statement underscored the importance of this approval for the future of cloud gaming. It noted, “The revised agreement will prevent Microsoft from dominating the cloud gaming market, maintaining competitive pricing offerings for UK-based cloud gaming aficionados.”
Post-Brexit, the CMA demonstrated its resilience against corporate pressure. Sarah Cardell, CMA’s chief, emphasised the regulator’s impartiality and commitment to fair competition.
Microsoft’s top brass, Brad Smith, expressed gratitude for the CMA’s thorough review and approval. Activision Blizzard shared similar sentiments, expressing optimism about its upcoming journey with the Xbox team. The deal, anticipated to be finalised by October 18, is poised to reshape the global gaming landscape.
